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Missed-call calculator
Every unanswered call is a customer who may book someone else. Enter three numbers to see what answered calls could be worth to your business each month, then email yourself the estimate.
ENTER YOUR NUMBERS
What are your missed calls worth?
Start with last month’s numbers. The result updates as you type.
7.6 possible additional bookings / month
20 inquiries × 95% coverage × 40% booking rate × $600
Illustration assumes these bookings would otherwise be lost. The 95% is a model assumption, not measured performance. Gross revenue before fees and job costs; results vary.
How the calculation works
Missed calls × 95% coverage × booking rate × average job value = illustrative additional monthly revenue.
For example, 20 missed calls a month, a 40% booking rate, and a $600 average job: 20 × 95% × 40% × $600 = $4,560 a month, or about 7.6 extra bookings.
Example numbers by trade
These are example inputs, not industry benchmarks. Replace them with your own.
- HVAC: 15 missed calls, 35% booking, $450 average ticket
- Plumbing: 15 missed calls, 40% booking, $350 average job
- Roofing: 10 missed calls, 20% become jobs, $8,000 average job
- Contractors and home builders: 8 missed inquiries, 15% become projects, $15,000 average project
What to do with the number
If the monthly figure is bigger than the cost of answering those calls, it’s worth fixing. Compare the options in AI receptionist vs. answering service, or book a Free Discovery Meeting below and we’ll look at your call log together.
STRAIGHT ANSWERS.
Calculator questions
How do I find out how many calls I miss?
Check your phone carrier’s or VoIP app’s call log for missed and unanswered calls over the last two to four weeks. Don’t count spam, and don’t count callers you reached on a callback. What’s left is your missed-call number.
What booking rate should I use?
Use the share of answered calls that turn into booked jobs or appointments in your business today. If you don’t track it, look at last month: booked jobs divided by real inquiries. Keep it conservative.
Why does the calculator assume 95% coverage?
It’s a planning assumption for how many missed inquiries an AI receptionist could reach. It’s not a measured result or a guarantee. Real coverage depends on your setup, call types, and callers.
Is the result profit?
No. It’s illustrative gross revenue before job costs, fees, and the cost of the service. Compare it with plan prices on the AI receptionist cost page.
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